jessica gremaud
NEXT Profoto B3 Campaign Launched in Europe

This week saw the European release of a series of advertisements by Profoto for their new B3 lighting products featuring the work of commercial car photographer Tim Wallace. Three main shots were used for the majority of the campaign, the first a detail rear lit capture of the all new carbon fibre built Aston Martin Vanquish, the second a dynamic lit road / rig capture featuring again the Aston Martin Vanquish and finally a more artist based graphic capture of the Aston Martin DBS shot in front of the Sage opera house in England. 
Profoto is a major driving force in the manufacturer of professional lighting systems aimed at the professional photographer and Tim has been working with them for many years, both from a stance of using their lighting equipment to produce some of his own commercial work but also with Profoto in a support role along side others such as Hasselblad when he gives his ‘live shoot’ seminars at client sites such as Land Rover.

Profoto was founded in 1968, in Stockholm, by photographer and engineer Eckhard Heine and photo equipment retailer Conny Dufgran, both Swedish. Their relationship started out with mr Dufgran selling mr Heine a new flash unit - that didn’t work. Annoyed with the failing unit, mr Heine went home and invented a new type of flash, with the focus on durability. Simply by walking around in Stockholm for two weeks, he immediately sold 25 units. Profoto was born - with a bang - and a few months later Eckhard Heine and Conny Dufgran launched the new Pro-1 generator internationally at the Photokina trade show in Cologne.

Recently Tim was also interviewed by Profoto Sweden where following that a set of 3 of their famous ‘Masters’ interview’s were released where he discusses his work, lighting and his feelings towards what makes a successful commercial image in todays market. The interviews are part of the ‘Master Series’ of films that Profoto produce featuring renowned professional photographers from around the World.

The Tim Wallace Interviews with Profoto Sweden
These interviews can be viewed on our news page here or at the main Profoto websites globally

Free pass to see Tim’s classes on KELBY TRAINING !

Want a Free Pass to See Tim Wallace’s Awesome Online Class on Shooting Cars? 

Click the link below:

First, watch that 60-second (or so) video above from Tim about his online class on shooting close-up detail shots of cars. I’ll wait right here.

[insert mental shot of me waiting].

…see that didn’t take long. Awesome, right? I know!

After I posted some car shots I did a couple of weeks ago here on blog, and on my Facebook,Twitter and G+ pages, I had a lot of questions about the lighting and camera techniques and I wish I could take a lick of credit for any of it, but I learned it ALL from Tim’s online classes. He’s really an amazing teacher and he tells you EVERYTHING — he doesn’t hold anything back, which I totally love about him! (He’s the real deal!)

Anyway, if you’d like to watch Tim’s class, we’ve set it up so that TODAY ONLY you can go and watch Tim’s class on shooting close-up detail shots of cars for free (when you go to the link below, you’ll see a button for Rental. It’s usually $9.99 for a three-day rental (our regular price for any 72-hour rental), but today-only the price is $0.00 — free!). I explain how our online class rentals work below, but basically today you just watch for free. Free, free, free! Whee!!!!!

How This Usually Works

Normally, if you rent one of our online courses, you can watch it as often as you like for three full days (72 hours), from the time of purchase. To access rented courses (like this free one), if you don’t have an account, go ahead and create one (it’s free) and go to your “Account Settings” page and your rental course(s) will be listed. Just click the link to watch it. By the way, I know this goes without saying but to watch an “online” course, you need an Internet connection (and it should be a broadband connection unless you are a very, very, very patient person).

One more thing

Tim has five other online classes on shooting cars on Kelby Training already, so if you’re interested in seeing more of Tim’s training, you can sign up for a month and watch them all (along with hundreds of other classes)! or sign up for a year (you save money — it’s around .54¢ a day — crazy cheap!) and watch his classes to death! LOL!!!  OK, while you’re there check out some of mine, will ya?

OK, I get it…..

Hey, isn’t this all just a fancy way to get me to join Kelby Training Online? Yes. Absolutely. But I promise you this, you’ll love it (and if for any crazy reason you don’t, we offer a 100% money-back guarantee, so there’s really no risk, except that you might watch these classes and want to buy a large stripbank softbox. But that’s a given). ;-)

Have fun and enjoy Tim’s classes.


P.S. This is the first time we’ve tried this particular thing, this particular way. If for some reason the link doesn’t work right at the crack of midnight, or the rental thing is grayed out, or if anything isn’t working perfectly and you can’t get to that class right this very minute…don’t freak out. It’s a one-day deal. You’ve got a whole day to get it. We’ll get the link, button [insert a random problem] here, fixed shortly. Thanks — signed, the Voice of Prior Experience. LOL! ;-)

FOCUS on Imaging UK with AmbientLife

FOCUS ON IMAGING is Europe’s biggest annual imaging show, covering all aspects of photography from image capture through to output and beyond. Aimed mainly at the professional image maker and processor, as well as buyers of image making equipment and materials, the top manufacturers from around the World display their latest equipment and developments and this year UK commercial car photographer Tim Wallace has work on display from 3 of the very best, Nikon UK, Profoto Sweden and Epson UK at the show. 

Tim -“It’s always great to have our work displayed at an event of this scale and notoriety, over recent years we have seen an increased interest in the work and photography that we create for our European and US based clients from the manufacturers and suppliers themselves which I personally feel is a real credit to the AmbientLife and the people that we work with each year that help us do what we do best, ‘inspire’ through quality photography. In the first few months of 2013 we have been working with Profoto in Sweden to record 4 distinct videos that talk about our work and our approach and are due to be launched globally on April 1st this year. We have also been working with Nikon UK to supply inspirational car photography that they have used across differing marketing campaigns such as the recent Nikon FX brochures released early 2013 and work that is due to be launched in the coming month through the Nikon PRO magazine. We have also had a long standing relationship with Epson UK and as we have done previously at UK and International events with them, we are once again supplying work that they are displaying in their event area as well as using this for large format test print samples to demonstrate their excellence within the professional printing industry. Its a great honour to work with these companies and not only support their drive within the industry but also the industry as a whole.”

Some of our work at the 2013 Epson event within Focus

[F]RAMED Awards - Tim Wallace



Just found out that I am selected in the final 10 for

Best Commercial Photographer of the Year‘

Voting is free and if you like our work then please pop over on the link and make a click for us ! Thank you !


Join the race at I SHOT IT and become the winner of the Car Photography Competition

Tim Wallace is the judge of this competition ! All entries are welcome and it can be photography of a car static, with dynamic movement, detail of a car or anything car related that you feel gets a message across about what you are trying to say in regard to the car. Get shooting and I look forward to seeing your entries over the coming months.

Good luck everybody !



Interested by how to light a car ? Click on the link below : - Tim Wallace “Inspirational Light and Automotive Photography” (by kelbymediagroup)

I would like to share this amazing and talented car photographer… Tim Wallace !

Even if you don’t really like cars, you should take a look at his website 

He makes seminars in the UK with Calumet… I went there several times it’s very interesting and he is a very kind, brilliant man !